FishUSA, Inc. (www.fishusa.com), headquartered near Erie, Pa., is an industry-leading online fishing tackle retailer, dedicated to customer service and timely delivery of products throughout the world. We are currently seeking candidates for the Digital Marketing Specialist position. This is a full-time, hourly position based at our facility located in Fairview, PA, west of the City of Erie, and requires work Monday through Friday with occasional required work in the evenings and on weekends. An excellent benefits package is available for full-time employees (after a successful probationary period) that includes health, vision and dental insurance, paid time off, an employee discount, paid holidays, and more.

Qualifications

  • Results Driven: Must be willing to work on campaigns that drive sales while maintaining consumer trust in the FishUSA brand.
  • Fast-Paced Environment: Comfortable working in a fast paced environment with a dynamic, data-driven, high-performance marketing team.
  • Educational Background: An undergraduate degree in a marketing-related field or comparable experience.
  • Technical Skills: Basic understanding of different digital files types and formats along with their intended uses. Passion to learn other industry-relevant software tools and applications as needed.
  • Analytical Skills: Understanding of principles and vocabulary used in digital marketing performance measurement and an understanding of proper A/B testing techniques.
  • Passion for the Outdoors: A desire to learn the outdoor industry coupled with a background in freshwater fishing is strongly preferred.
  • Community Engagement: Ability to effectively work and communicate with anglers and members of the fishing community.
  • Attention to Detail: Ability to manage competing priorities and accurately break down data.
  • Creative Skills: Working knowledge of Adobe Creative Cloud, especially Photoshop and Illustrator.
  • Web Design: Basic understanding of website design and development.

Responsibilities

  • Asset Management: Organize and secure various marketing content assets that are needed to execute all ad campaigns (imagery for creative, text copy, and videos).
  • Digital Advertising Reports: Compile digital advertising reports to assist in overall marketing strategy.
  • Trend Analysis: Stay ahead of trends and best practices in online marketing, recommending and implementing new opportunities.
  • Collaborate and Create: Work with vendors, pro staff, industry partners, and internal teams to enhance marketing efforts.
  • Project Management: Balance and prioritize multiple projects, ensuring all goals, deliverables, and deadlines are met.
  • Marketing Support: Provide crucial support to overall marketing objectives and department as needed.

This position provides an opportunity to gain valuable and extensive experience in the field of online and ecommerce marketing and will provide exposure to a wide range of marketing functions.

Interested and qualified candidates should send us their resume, in Word or PDF format, and a cover letter in response to this posting. Applications without a cover letter will not be considered.

We are passionate about the outdoor lifestyle in general, and fishing in particular.

FishUSA is a fast-growing e-business. Come grow with us!

Job Type: Full-time

Pay: From $17.00 per hour

Expected hours: No less than 40 per week

Benefits:

  • Dental insurance
  • Employee discount
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Paid time off
  • Referral program
  • Retirement plan
  • Vision insurance

Schedule:

  • 8 hour shift
  • Day shift
  • Monday to Friday
  • Weekends as needed

Ability to Commute:

  • Fairview, PA 16415 (Required)

Ability to Relocate:

  • Fairview, PA 16415: Relocate before starting work (Required)

Work Location: In person